EasyBiz

Overview

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The application is designed for individuals who experience anxiety or difficulty in managing their finances, providing a calming interface and user-friendly tools that encourage a stress-free approach to budgeting.

Its primary focus is to help users stay concentrated on their personal goals and projects without feeling overwhelmed by the complexities of daily expenses.

With innovative features such as savings simulations, intuitive visualizations, and motivational messages, the app transforms budgeting into a positive experience. Users can track their progress toward specific goals (e.g., a vacation) and understand how small, everyday choices can lead to meaningful future rewards.

The platform targets those who overspend unconsciously, lack financial management experience, or feel anxious about handling their financial situation.

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Challenge

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Many people struggle with financial management due to specific issues, including:

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• Anxiety and Stress: Financial planning often triggers negative emotions, discouraging users from organizing their budgets.

• Lack of Control: Overspenders frequently fail to visualize the long-term impact of their financial habits.

• Information Overload: Traditional financial apps can be overly technical or detailed, causing more confusion than clarity.

• Focus on Spending, Not Goals: Many financial tools prioritize numbers and transactions over the positive outcomes that good financial management can achieve.

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These challenges make it difficult for users to make conscious decisions and focus on achieving meaningful goals.

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Results

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This project seeks to revolutionize financial management by delivering:

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• Goal-Oriented Design: The home screen highlights progress toward specific targets, such as saving for a trip, motivating users with simple and positive visualizations.

• ‍Intuitive Savings Simulations: Demonstrating how small behavioral changes can lead to significant outcomes, these simulations help users plan without pressure.

• Minimalist Financial Recap: Recent spending is summarized succinctly, giving users the choice to dive deeper only when needed.

• Reassuring Interface: Relaxing colors and motivational messages create a soothing environment, reducing financial anxiety and encouraging a positive budgeting experience.

• Reduced Financial Anxiety: By using an empathetic, user-centered approach, the app builds trust and confidence, empowering users to feel in control.

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With these solutions, the app fosters a more conscious and stress-free approach to financial management, improving users' quality of life and strengthening their relationship with money.

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This project was made during the Master in UX Design at the Talent Garden Academy in collaboration with the following collegues:

Anna Bellezza, Federico Bonfiglio, Arianna Belon, Roberto Di Biase, Roberta Letizia